musings
on the blog
Humble Beginnings
Jeffrey Zurofsky
Founder, The MEP Method
Jeffrey has built, scaled, and turned around businesses generating over $250M — 'wichcraft, We Are Amma, Riverpark, and No Small Plans among them. He's advised Impossible Foods, Summit Series, and Tufts, invested in Thrive Market and Seed Health, and cooked for the Dalai Lama along the way.
But none of that is why he built the MEP Method. That came from his own kitchen table at midnight, doing the same math you're doing right now.
Ten principles, thirty years on the line.
One job: get you out of the weeds and back in charge of the business you started.
THE 5-DAY CASHFLOW CHALLENGE
What You're Avoiding Isn't Going Away On Its Own.
You can keep doing the math at midnight, alone — or you can spend five days building the plan with people who've stood exactly where you're standing.